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Sel Magique

Matt Murphy 

Sel Magique is a vision distilled from Matt's passion for great food and his discovery of a ‘magic’ regional salt blend in the rugged French countryside. Matt and his friends came across this blend while working in France designing the new Paris hotel, Le Citizen.

"It’s magique!" One friend said to another, and with laughter and a lot of work a brand was born. The Sel Magique brand stands for premium, natural ingredients, a commitment to quality and inclusive unfussy elegance.

A native of Southern California, Murphy can understand the beauty of simplicity. He grew up in the country and his family grew avocados. The kitchen, cooking, and entertaining were a part of life.

Sel Magique is a company embodying the pleasure found in creating great meals for friends and family. Elevate your everyday!